Launch of new SPANST collection of IKEA Russia in St. Petersburg
All of my work as Social Media Marketer.
Client Name
HiddenMunich, MishiPay
Launch of new SPANST collection of IKEA Russia in St. Petersburg
<p><strong>The main task:</strong></p>
<p>Create an SM strategy to launch SPANST collection and attract new audience to IKEA (Gen Y and Gen Z).<br></p>
<p><strong>The solution</strong>:</p>
<ul><li>Creation of a special project with one of the most popular groups on VK.com — OMANKO (<a rel="nofollow" href="http://bit.ly/IKEAOMANKO">http://bit.ly/IKEAOMANKO</a>); </li><li>Collaboration with street-style influencers — artist Pokras Lampas, founder of Faces&Laces Dima Oskes and digital designer Zorik Istomin; </li><li>Media publications on top websites in Russia — Buro24/7, Daily.afisha.ru, The-Village, Style.rbc.ru etc. </li></ul>
<p><strong>Results:</strong></p>
<p>YouTube videos view count (<a rel="nofollow" href="http://bit.ly/IKEASPANSTvideos">http://bit.ly/IKEASPANSTvideos</a>): 7 560 000<br>Number of posts in all social media accounts of ÖMANKÖ: 8<br>Total reach of all social media posts of ÖMANKÖ: 3 250 000<br>Number of media publications: 56<br>Total reach of all media publications: 26 618 000</p>
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<p>(c) MINT BBDO (<a rel="nofollow" href="http://bit.ly/SPANSTMINT">http://bit.ly/SPANSTMINT</a>)</p>
<p><strong>The main task:</strong></p> <p>Create an SM strategy to launch SPANST collection and attract new audience to IKEA (Gen Y and Gen Z).<br></p> <p><strong>The solution</strong>:</p> <ul><li>Creation of a special project with one of the most popular groups on VK.com — OMANKO (<a rel="nofollow" href="http://bit.ly/IKEAOMANKO">http://bit.ly/IKEAOMANKO</a>); </li><li>Collaboration with street-style influencers — artist Pokras Lampas, founder of Faces&Laces Dima Oskes and digital designer Zorik Istomin; </li><li>Media publications on top websites in Russia — Buro24/7, Daily.afisha.ru, The-Village, Style.rbc.ru etc. </li></ul> <p><strong>Results:</strong></p> <p>YouTube videos view count (<a rel="nofollow" href="http://bit.ly/IKEASPANSTvideos">http://bit.ly/IKEASPANSTvideos</a>): 7 560 000<br>Number of posts in all social media accounts of ÖMANKÖ: 8<br>Total reach of all social media posts of ÖMANKÖ: 3 250 000<br>Number of media publications: 56<br>Total reach of all media publications: 26 618 000</p> <p><br></p> <p>(c) MINT BBDO (<a rel="nofollow" href="http://bit.ly/SPANSTMINT">http://bit.ly/SPANSTMINT</a>)</p>