Launch of new SPANST collection of IKEA Russia in St. Petersburg
<p><strong>The main task:</strong></p>
<p>Create an SM strategy to launch SPANST collection and attract new audience to IKEA (Gen Y and Gen Z).<br></p>
<p><strong>The solution</strong>:</p>
<ul><li>Creation of a special project with one of the most popular groups on VK.com — OMANKO (<a rel="nofollow" href="http://bit.ly/IKEAOMANKO">http://bit.ly/IKEAOMANKO</a>); </li><li>Collaboration with street-style influencers — artist Pokras Lampas, founder of Faces&Laces Dima Oskes and digital designer Zorik Istomin; </li><li>Media publications on top websites in Russia — Buro24/7, Daily.afisha.ru, The-Village, Style.rbc.ru etc. </li></ul>
<p><strong>Results:</strong></p>
<p>YouTube videos view count (<a rel="nofollow" href="http://bit.ly/IKEASPANSTvideos">http://bit.ly/IKEASPANSTvideos</a>): 7 560 000<br>Number of posts in all social media accounts of ÖMANKÖ: 8<br>Total reach of all social media posts of ÖMANKÖ: 3 250 000<br>Number of media publications: 56<br>Total reach of all media publications: 26 618 000</p>
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<p>(c) MINT BBDO (<a rel="nofollow" href="http://bit.ly/SPANSTMINT">http://bit.ly/SPANSTMINT</a>)</p>
<p><strong>The main task:</strong></p> <p>Create an SM strategy to launch SPANST collection and attract new audience to IKEA (Gen Y and Gen Z).<br></p> <p><strong>The solution</strong>:</p> <ul><li>Creation of a special project with one of the most popular groups on VK.com — OMANKO (<a rel="nofollow" href="http://bit.ly/IKEAOMANKO">http://bit.ly/IKEAOMANKO</a>); </li><li>Collaboration with street-style influencers — artist Pokras Lampas, founder of Faces&Laces Dima Oskes and digital designer Zorik Istomin; </li><li>Media publications on top websites in Russia — Buro24/7, Daily.afisha.ru, The-Village, Style.rbc.ru etc. </li></ul> <p><strong>Results:</strong></p> <p>YouTube videos view count (<a rel="nofollow" href="http://bit.ly/IKEASPANSTvideos">http://bit.ly/IKEASPANSTvideos</a>): 7 560 000<br>Number of posts in all social media accounts of ÖMANKÖ: 8<br>Total reach of all social media posts of ÖMANKÖ: 3 250 000<br>Number of media publications: 56<br>Total reach of all media publications: 26 618 000</p> <p><br></p> <p>(c) MINT BBDO (<a rel="nofollow" href="http://bit.ly/SPANSTMINT">http://bit.ly/SPANSTMINT</a>)</p>