Launch of new YPPERLIG collection of IKEA Russia in Moscow
All of my work as Social Media Marketer.
Client Name
HiddenMunich, MishiPay
Launch of new YPPERLIG collection of IKEA Russia in Moscow
<p><strong>The main task:</strong></p>
<p>Create SM strategy for the launch of the new collection. </p>
<p><strong>The solution: </strong></p>
<ul><li>Event planning;</li><li>Preparation of content (photos, GIFs, texts, Facebook LIVE) for all social media accounts of IKEA Russia;</li><li>Collaboration with bloggers in the form of posts and Instagram Stories with the use of #YPPERLIG-</li></ul>
<p><strong>Results:</strong></p>
<p>Number of Instagram Stories (inluencers): 217<br>Number of posts (influencers): 21<br>Total reach (influencers): 2 010 847 <br>Number of posts (IKEA Russia social media accounts): 19<br>Total reach of all Instagram Stories (IKEA Russia social media accounts): 1 853 841<br>Total reach (IKEA Russia social media accounts): 4 712 016</p>
<p>(c) MINT BBDO (<a rel="nofollow" href="http://bit.ly/YPPERLIGIKEA">http://bit.ly/YPPERLIGIKEA</a>)</p>
<p><strong>The main task:</strong></p> <p>Create SM strategy for the launch of the new collection. </p> <p><strong>The solution: </strong></p> <ul><li>Event planning;</li><li>Preparation of content (photos, GIFs, texts, Facebook LIVE) for all social media accounts of IKEA Russia;</li><li>Collaboration with bloggers in the form of posts and Instagram Stories with the use of #YPPERLIG-</li></ul> <p><strong>Results:</strong></p> <p>Number of Instagram Stories (inluencers): 217<br>Number of posts (influencers): 21<br>Total reach (influencers): 2 010 847 <br>Number of posts (IKEA Russia social media accounts): 19<br>Total reach of all Instagram Stories (IKEA Russia social media accounts): 1 853 841<br>Total reach (IKEA Russia social media accounts): 4 712 016</p> <p>(c) MINT BBDO (<a rel="nofollow" href="http://bit.ly/YPPERLIGIKEA">http://bit.ly/YPPERLIGIKEA</a>)</p>