I've created main strategy for all Social Media accounts of MishiPay including Facebook, Instagram and Twitter.
On Facebook the main focus was the engagement rate. Therefore the decision was made to create different topics for discussion that would vary each week (interesting rubrics, such as #top5_MishiPay or #MishiPayteam, so that people would be attracted and would know what to expect from the company).
Result: # of followers has increased by 200+ over the course of 3 months on Facebook (only organic growth)
Read full text of this Facebook post here: http://bit.ly/MishiPaytop5